OCTOBER 21-22, 2014
Children’s Creativity Museum
SAN FRANCISCO, CA
Tuesday and Wednesday 9am - 5pm
2014-10-21 9:00:00
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Learning Day - Oct 21st
Entertainment Day - Oct 22nd
Pitch your App or App Idea at the Big Idea Competition
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Photos from 2013
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Joby Otero, Former VP Art and Technology, Activision, Creative Director Skylanders;
Lance Priebe, Founder, HyperHippo
; and
Luca Prasso, CEO, Curious Hat
.
Garner insight from digital media mavins as they share their passions for innovation, understanding of the market and are excited to share on paths to digital success. Mavins such as
John Viganocchi, Executive Producer, Disney Interactive
and
Michelle Sullivan, VP Digital, Kids & Family, National Geographic Global Media
are excited to share current strategies such as Integrating Toys in Digital Gameplay and Re-imagining Traditional Brands for Today’s Digital Natives.
Connect with fellow brand owners, entertainment and media executives, marketers, producers, digital media directors and licensing professionals seeking to engage children online and on digital devices.
Learn across multiple disciplines from topics covering a wide spectrum, including mobile games and apps; innovation in the industry; engaging people via people, not products; uniting digital and real world perspectives; game development for parent and child and more.
Gather hard data from the latest trends and numbers in kids’ digital entertainment. Expert researchers
Michael Cai, Senior Vice President of Research, Interpret
; and
Amy Henry, Vice President Youth Insights, C + R Research
, will share their data on the global gaming market and understanding app value from a parents’ perspective.
Strategize with a panel of experts on a creating products and services that sell well. How do you make money? Who is doing it successfully, and what tactics are they using to generate revenue? This panel will be moderated by
Scott Traylor, CEO and Founder, 360KID
and fueled by panelists including
David Lord, President, CEO, Jumpstart
;
Dylan Collins, CEO, SuperAwesome
;
Jason Morrell, Director of Sales, Virtual Piggy
; and
Todd Yellin, VP of Product Innovation, Netflix
Take a look at the market from an investor’s perspective as
Justin Caldbeck, Managing Director, Lightspeed Venture Partners
, shares How to Enter the Market and Make a Splash. He is your go-to guy for answers to questions including What concepts are setting the scene for the future? What do investors look for in a product? What will they be looking for?
Hear from the kids themselves as they share their digital technology preferences, purchasing habits and more. DK Summit will bring you on onsite focus group called “The Kids’ Perspective,” moderated by
Renee Weber, VP, Consumer Strategy and Research, The Marketing Store
. This session will take a research-based perspective to the details kids share, such as how many electronic devices they own, what kinds of activities they participate in online and what they find most important in gaming.
Join in on discussion about how to take heritage brands online.
Peter Robinson, Head of Research, Dubit
; and
Brad Jashinsky, Director of Digital Media, Summertime Entertainment
will share how to take these IPs online and revitalise them for today’s kids, delving into extensive research on how kids and parents want to interact with digital brands.
Attend
an exclusive post-show networking reception (badge required) sponsored by Netflix from 5:30 p.m.-7:30 p.m.
Learning Day Sponsor
Lunch Sponsor
Participating Companies
