The results were eye opening to say the least. And keep in mind, this data is now 12 months old. Today’s percentages are surely higher still. In fact, Vicky Rideout, will present some of the latest research at DKS in 21 days in her session: A Tapestry of Research on Kids and Digital Media at 1:30pm on Oct. 21st.

Zero to Eight: Children’s Media Use in America 2013

• The percent of children 0-8 years old who used mobile media doubled, from 38% to 72%.
• The percent of children 0-8 years old with smartphones in the home grew from 41% to 63%
• The percent of children 0-8 years old with a tablet in the home (iPad, Android, other) grew from 8% to 40%
• In fact, almost as many children now have their own tablets (7%) as parents did two years ago (8%).
• The percent of children who use mobile devices on a daily basis – at least once a day or more – has also more than doubled from 8% to 17%.
• Among those who use a mobile device in a typical day, the average went from :43 a day in 2011 to 1:07 in 2013.

Additional key stats follow below but you are encouraged to download the entire report for free here, if you have haven’t already.

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