Continuing with our Digital Kids Summit (DKS) preshow market research preview we are pleased to share timely numbers from YouthBeat. This is just a preview. Amy Henry, Vice President Youth Insights, C + R Research will be presenting at DKS on Oct. 22nd. Amy serves as thought-leader for YouthBeat, on-going studies of preschoolers, kids, tweens and teens and parents. Amy is a sought-after youth expert with an enduring commitment to understanding how culture reflects and affects youth and what they do. Amy is joined by more than 40 other speakers. Be sure to register by October 17th to get the online rate.

Kids Data From YouthBeat Jan-June 2014 data:

• 68% of households with kids age 6-13 have a tablet in the home
  - 32% of kids age 6-13 personally own a tablet, 30% personally own a cell phone (20% own a smartphone)

• Average hours of ‘screen time’ per day among 6-13 year olds: 2.0 hours

• Average hours spent online daily among kids 6-13: weekday 1.3 hrs, weekend day 1.9 hrs

• 83% of kids age 6-13 say they use/download Apps. (37% of those who use apps have downloaded one in the past week).
  - Average times per day kids 6-13 use an App on their personal cell phone: 24.5
  - Average # of Apps kids 6-13 have on on their personal cell phone: 23.3

• 71% of Parents of kids age 6-13 download Apps for their child. (38% to a tablet, 34% to a cell phone, 25% to an iPod, 18% to an eReader.)
  - Parents of kids age 6-13 spend an average of $1.00 per App for child. (48% of parents who download Apps only download free apps)

Source: YouthBeat Jan-June 2014 data

Size of the hybrid Toy / App market:

• 14% of kids age 6-13 have used an App enabled toy/product.
  Source: YouthBeat Jan-June 2014 data

• One of the few categories growing - by a whopping 70 percent year over year, was the interactive toy market. Skylanders generated more than $2 billion in sales from both toys and copies of the Skylanders games since launch. Disney Interactive (makers of Infinity) revenue for 2013 more than doubled from the previous year to $396 million, according to the parent company’s SEC filings.
  Source: Activision, Feb 2014, via AdWeek

Size of the Video Game Market Select Data Points:

• The market for video games is $6.1 billion in the US in 2013.  This is all ages - not just kids.  Source: The ESA (PDF file)

• The global video gaming market is set to grow 11.1 percent a year until 2017, boosted by a new generation of consoles and the increasing popularity of online games, according to IDATE digital research and consultancy firm.  Source:gadgets.ndtv.com

• Citigroup analyst Mark May believes Google Play pulled in only $1.3 billion in revenue last year—just 13% of Apple’s haul—even though Androidaccounts for roughly 75% of all app downloads(the App Store’s share was just 18%).  Source: readwrite.com