OCTOBER 21-22, 2014
Children’s Creativity Museum
SAN FRANCISCO, CA
Tuesday and Wednesday 9am - 5pm
Children’s Creativity Museum
SAN FRANCISCO, CA
Tuesday and Wednesday 9am - 5pm
2014-10-21 9:00:00
Doors Open
Pick your badge and head into the theater.
Show Welcome
Conference Chair: Tonda Bunge Sellers, President, Digital Kids® Media
Emcee: Joi Podgorny, Vice President, Metaverse Modsquad
Identifying Digital Trends and Kids’ Trends – How and Where Do They Converge?
Statistics continue to predict that integrating physical toys and video games will have a high success rating. Come hear the experts identify and summarize the broader digital trends and kids’ trends —Michel Cai, Senior Vice President of Interpret, will share valuable numbers on a recent syndicated GameByte study by his company, showing more than 72 million kids expressing an interest in ownership. He will discuss growth opportunities in other countries, including China, Brazil and Russia, where 90 percent of gamers, ages 6-12, are interested in smart toys. Reyne Rice, CEO, ToyTrends, will present a visual showcase and trend analyst commentary into some of the manufacturers and products that are shaping the 2014 Holiday digital and connected play products landscape, and some insights into 2015 trends. Amy Henry, Vice President of Youth Insights, will not only share valuable information about what parents and kids currently love from her YouthBeat “Trendsetter Report,” she will also explain the values and ideas that will matter in the future.
Michael Cai, Senior Vice President of Research, Interpret
Reyne Rice, CEO & Trend Hunter, TOYTRENDS
Amy Henry, Vice President Youth Insights, C + R Research
Apocalypse Now: Surviving (and growing) in the Digital Kids Market
Collins is the CEO of SuperAwesome, one of the fastest growing digital kids companies today. He’s also an active investor in several other digital (and non-digital) kids companies. With this rare both-sides-of-the-table perspective he talks about the challenges facing the digital kids industry across web and mobile. Who will succeed and who will die? Is the industry even sustainable in its current form? What will the next Disney look like? What are all the mistakes which startups are making? What are investors looking for?
Dylan Collins, CEO, Super Awesome
Networking Break
The Evolution of Kids and Tech
Many modern toys have successfully adapted to the increased technical expectations that today’s youth demand. As both the digital and physical play spaces have merged, many traditional toys and play patterns have re-gained popularity. For example, Furby was invented because Dave Hampton found the virtual pets of Tamagotchi and Giga Pets too one-dimensional and thought an interactive 3D form would be more gratifying. Don’t miss this opportunity to learn more from these next-generation toy company innovators and inventors.
Paul Berberian, CEO, Sphero
Adam Adelman, Co-Founder, CEO, Mighty Cast
Scott Traylor, Chief KID, CEO and Founder, 360KID (Moderator)
Josh Shabtai, CEO and Co-Founder, Retoy
Patty Jackson, Founder, PB&J Marketing
It’s lunch time. Sponsored by Cupcake Digital
BabyFirst Big Idea Competition @ Digital Kids Summit
Sell Apps Like a Shark: Pitch Big Ideas and Win Big
In the crowded app space, it’s survival of the fittest. BabyFirst and Digital Kids Media are here to help. The BabyFirst Big Idea Competition @ Digital Kids Summit invites anyone with an app idea for children five and under (as well as established app developers) to dive into a pitch competition in front of a panel of experts, similar to the Shark Tank® television program1. Five finalists to present on stage at Digital Kids Summit. One winner will receive $100,000 worth of television advertising on BabyFirst’s targeted 41 million+ home cable TV network and growing app network. Additionally, if no app is yet built, the winning finalist will receive app development assistance by the app development teams at BabyFirst Mobile.
5 Finalists
- Pango Playground - App
- Back 2 Life - Idea
- Tiggly Chef - App
- Sneak a Snack - App
- Little Magic Books - App
Judges:
Henry Hsiao, Senior Director, Marketing & Digital, HIT Entertainment, a division of Fisher-Price, Inc.
Asra Rasheed, General Manager, BabyFirst Mobile
Robert Roosa, Sr. Business Development Manager, Worldwide Kindle Kids & Family, Amazon.com, Inc.
Tonda Bunge Sellers, President, Digital Kids Media
Networking Break
Collaboration in an Era of Competition
Companies such as Leap Frog will discuss their role as both developer of their own IP of licensed content for their platform, as well as serving as a distribution channel for third-party partners. HIT Entertainment and American Greeting will discuss their unique vision and monetization strategies, such as creating app purchasing strategies rather than simply charging for apps and how it has impacted their companies. Learn how partnerships ultimately drive revenue, creating valuable positive consumer experiences from Cupcake Digital and BUDGE Studios.
Noemie Dupuy, Co-Founder, BUDGE Studios
Henry Hsiao, Head of Digital Media, Hit Entertainment
Derek Roberto, VP, New Media, American Greetings
Kimberly Verbonitz, Senior Director, Digital Media & Content Acquisition, LeapFrog
Brad Powers, Co-Founder, Cupcake Digital
Michael Cai, Senior Vice President of Research, Interpret (Moderator)
Networking Break
Design with the Left and Right Brain in Mind
Innovation requires both technical knowledge and an artistic edge. In this panel, discover why this killer skill combination will not only help you develop applicable, accessible product features, but also as a sharpened understanding of your target audience. On this panel, Luca Prasso, past Dream Works executive with over 25 years of computer graphics and animated feature film experience, will discuss designing for kids with an eye to modern style as well as an eye to the endless possibilities that connected devices offer. Sebastien Borget of Pixowl, Inc., who specialized in mobile games, will explain how design is neither art nor a random science and why Playtest, measuring and tracking behavior really works.
Luca Prasso, Tech Art Lead for Spotlight Stories, Google and CEO, Curious Hat
Sébastien Borget , Co-Founder and COO, Pixowl Games
Art Roche, Content Director, Charles M. Schulz Creative Associates
Caroline Hu Flexer, CEO and Co-Founder, Duck Duck Moose
Izzy Neis, Director of Digital Strategy and Engagement, Metaverse Mod Squad (Moderator)
After Show Networking at Jillian’s
This concludes Digital Kids Summit 2014.
Join us in New York City for Digital Kids Conference and Toy Fair February 15-16-17, 2015
1. SHARK TANK is a registered service mark of Sony Pictures Television, Inc. which is not involved in the Baby First Big Idea Competition and has no relationship with Baby First.
